Do you have an idea and are invest in new startups? But do you comprehend that 90% of Indian Startups fail in the first few years and closed down within five years? If you think that they shut down due to the deficiency of new ideas or shortage of funds, then you are overlooked. In this article, we will discuss digital marketing strategies.
AskMe.com, Auto Raja, Cab Auto, FrankleMe are examples of many well-funded startups with new ideas but have neglected in the past due to the lack of discovery, creativity, and information. Having a great-unique idea, team, and funds are not sufficient for your startup and make it stable and fruitful. You require to get added customers, sales, and profits to improve it, which can be possible with Startup marketing!
Startup marketing is an entirely different science. You need to choose and combine the right marketing channels and come up with an unbeatable offer. Same old traditional marketing strategies don’t work well each time. Now is the time of smartphones and the internet. According to recent articles, there are 374 Mn smartphone users in India, and 270 Mn people are utilizing the internet in India. Marketing has also changed over time. Many businesses (corporates to startups) are focusing on digital marketing and are growing their businesses and customer base. In this article, we will examine the strategies startups should know.
Digital Marketing Strategies
Social Media Marketing
Social Media Marketing is one of the most secure ways to get exposure and customers for your startup. It is one of the most authentic low-cost marketing methods to operate for your business. It can turn your startup into an effective brand, but you must know how to exercise it for your business.
There are various social media platforms, but you need to choose the right platforms for your startup marketing. Here are some popular platforms to use:
- Snapchat
Best Methods To Get Success With Social Media Marketing
- Build your social profiles and pages with complete info, logos and images.
- Issue useful content regularly and engage your readers with polls, Q&A, etc.
- Join your niche related groups to give more people organically.
- Choose the right readers to target
- Strive free eBooks, trials, reports, demos, etc. to collect their emails and build an email list.
- Be responsive and reply to every message and comment.
- Use pixels for retargeting interested people and converting them into your customers.
Every business is novel and different, even if they are creating the same products. That’s why there is no guarantee that you will get equal success as another company is becoming on a social media channel. You require to develop a social media strategy to get success with social media marketing. An expert social media marketing company can assist you in developing a strong social media strategy for your startup and optimizing your campaigns.
Email Marketing
Email Marketing is one of the most popular and cost-effective ways to grow startups. According to a study, email marketing produces the highest ROI (Return-On-Investment), which is almost 40x. It means you will receive a $40 return for every $1 investment. But if you are neglecting email marketing, this indicates you are missing your customers. Many startups are not concentrating on email marketing. But email marketing is one of the few marketing ways which you can start before the launch of your actual product or company.
Final Thoughts
Startups should know all the digital marketing strategies to run the businesses successfully. There are a lot of policies and channels into which you can improve your startup company. But you need to know your viewers, their behaviour, and the nature of your business. Startup marketing is not difficult, but you need to be sure before every step because of the limited sources. Think differently than others and be productive to get success. You can also hire a company for your startup marketing. In this article, we have discussed the strategies startups should know.
