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8 Aspects To Determine Your Exhibition Stand Design

It is something beautiful and engaging when it comes to trade shows. Where else can exhibitors meet hundreds of eager prospects searching for solutions less than one roof in just a few days?!

There aren’t many places for this and this is the reason behind the trade show being the most crucial part of the marketing bliss along with the best design exhibition stand ideas.

Research has shown that 63 percent of exhibitors indicated their organization’s rate trade shows as “extremely” or “very valuable. And no wonder – trade shows drive purchases!

This is the only place where the eager prospects arrive at the booth thereby increasing the ROI for your business.

The following are 8 such aspects that determine your exhibition stand design:

1. Determine your goals and objectives

Goals and objectives are often used interchangeably, but they’re not the same thing. Both are a way of moving forward, but a goal could be and the objectives are a Plan of Attack for determining the best booth design for your upcoming trade show.

Brand awareness, generation of leads, and the build-up of relationships are the top 3 goals for a good trade show. Perhaps your goals encompass all three.

But whatever your goals for exhibiting, once you’ve determined them you can set objectives to best meet them.

This will prove important because you will want to build your design exhibition stand and event marketing around those goals and objectives.

2. Choose the right show

There are thousands of trade shows held annually across the globe, so the task of choosing which ones will net you the best bang for the buck can be daunting.

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Start by researching all of the large shows in your industry, but don’t forget about the smaller, targeted shows, which may offer the greatest benefit for your investment in time and money.

3. Create a budget

You need to layout a budget once you know the aspects you are investing in. The costs can well go out of your control and destroy the plans that you have formed for yourself without the hint of this budget here.

What is the cost of your space rental, your best exhibition stands, shipping, all aspects of staffing, promotional expenses, lead retrieval and follow up, and at-show services?

Many first time exhibitors and even seasoned pros make the mistake of not planning for all the small details and variables of a trade show.

4. Design your exhibit around your goals

Your booth should reflect your hard thought-ought goals and objectives. For instance, if one of your primary goals for exhibiting is to increase brand awareness, your objective may be to deliver your message to the masses by creating an in-booth presentation.

Therefore, your booth must accommodate the presentation with a stage and plenty of seating.

5. Choose the right staff and train them well

There are several factors involved to influence more than one visitor apart from the booth design as they involve fancy graphic design as well as digital technology here. Above all, choose exhibit personnel who want to be there and who recognize the opportunities unique to trade shows.

Did they listen? Often overlooked is booth training. Create a pre-show staffing document and set aside time to train your staff on goals and objectives, booth strategies and activities, booth etiquette and expectations, lead retrieval methods, and focused talking points. You need to know that the trade show staff usually forms the introductory face of the company.

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6. Promotion of your existence

What good are your grand trade show plans if no one knows you’re there? The Center for Exhibition Research (CEIR) estimates that 75 percent of show attendees already know the booths they want to visit before they get there.

Spread your message on social media, create a landing page, consider an email campaign, work the phones, or conduct a press conference to generate anticipation about your exhibit presence.

7. Attract and engage

After all your planning, time and money spent the last thing you want is an empty booth. The following are the ways in which you can provide them the best experience that would attract your prospects in your counter:

  • Media interaction

  • Demos of your products

  • Gamification

  • Guided tours of your booth

  • Presentation of the best booth design ideas

  • Charging stations

  • A lounge set up for refreshment

8. Follow up

There are several ways to capture leads on the trade show floor. Yours follow up strategy should be planned well before the trade show begins so that you’re prepared to reach prospects while the show is still fresh in their minds.

The vendors who are usually the first responders here receives 30-50 percent of the sales that are made from the trade shows.

To Conclude

Exhibiting at a trade show is an excellent opportunity for companies to meet new prospects, strengthen relationships with existing customers, launch new products, increase brand awareness, and capture and qualify leads. Your exhibit success will be directly related to trading show planning and preparation.

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