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Real estate is an ever-growing field that’s equally challenging and potentially lucrative. The investment management sector’s size doubled to approximately 3.52 trillion euros between 2015 and 2020.
Real estate businesses have started blogs as they help in building brand recognition. Not just that, but since relevant and vital real estate information is shared in these blogs, they help to build trust with the audience.
If you’re running a real estate blog but cannot attract a large audience, you need to focus on promoting your blog. If done in the right way, the promotion of your blog shouldn’t be a difficult job at all.
So, we’ve listed some tips to help you promote your real estate blog and generate the conversions you hope for.
1. Search for the best keywords
Picking the right keywords is crucial to help the right people discover your blog.
To start, you need to research and develop a list of potential keywords that align with your industry and niche. In doing so, you must remember that the keywords you add to the list have a high volume and low competition.
High volume and low competition mean that people are looking for information on that particular topic, but not much of it is available. So, it will be your golden opportunity to swoop in and save the day.
You can explore several online keyword research tools to find the right keywords. However, while using keywords in your content, use them naturally and avoid overstuffing them.
2. Utilize the potential of social media
Some top promotional social media platforms are Facebook, LinkedIn, and Instagram. Firstly, when you create an account, you must fill out every field available so that relevant users can find you.
You might not know, but you can run ads on Facebook and Instagram to promote your blog, which is a very effective technique. Not only does your reach increase, but you’re able to target any type of audience.
However, to make it seem more attractive, you need to create beautiful flyers to make it seem more appealing. You can use any online flyer maker like PosterMyWall and get inspiration from real estate flyer templates to create an aesthetic flyer for your blog.
Here are two templates so you can know what to do.
3. Post consistently
Consistency is important, so posting on a regular schedule is essential. However, a regular schedule doesn’t mean every day. It means creating a plan to alert people when to expect new content. It helps your audience to remember when they should return to your blog to find the latest information.
Not just that, but consistent posting also helps with better SEO as you would come up with more content, and the more blog pieces you have, the higher the chances for your blog to crawl up the search engines.
4. Optimize your content
Usually, people expect to skim and scan the blogs to know whether the information is worth their time. Therefore, you must optimize the blog so that your pieces are kept between 500 and 1,000 words, and the articles focus on one element of a topic.
Additionally, you need to use text features such as headings, bulleted lists, and short paragraphs. Also, ensure that you write in simple English and avoid using fancy words.
5. Make visuals for your blog posts
You must’ve heard the famous saying – a picture is worth a thousand words. That said, it is essential to know that images and videos make your blog posts visually appealing and memorable.
Adding visuals to your blog can help the readers retain information and remember your brand, which will benefit you. You can use the premade templates by online post makers to make your custom posts for your blog. Adding alt text to those images will also play a role in boosting the SEO of your blog.
No doubt, the competition is fierce, and to stand out in the crowd, you need to be different from others in a good way. So, use the tips above to take your blog to the next level and attract more audiences.