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3 Content-Driven Steps to Generate Sales Conversations on LinkedIn

LinkedIn can be regarded as the oldest social network. Started in 2002, almost every business has a presence on this professional networking platform but very manage to leverage its sales benefits. 

Social Media Marketing Agency in USA can design a fool proof strategy for your business so that it starts generating sales. Nevertheless, you can also make some tweaks to your social content on LinkedIn and initiate sales conversations easily. 

But before we move any further with this blog, let’s understand why LinkedIn is so important to us as businesses.

Importance of LinkedIn

94% of B2B buyers will view multiple pieces of your content if they finalize you as their preferred vendor. This means that if you’re not sharing content on LinkedIn, your prospects might eventually lose interest in your products and services. They think that you are not trustworthy. 

Besides, 75 percent of B2B buyers tend to conduct research on social channels for products and services.

These stats – and others that you find on Google – point to the fact that LinkedIn holds importance from a marketing perspective. 

Use these 3 steps to generate sales conversations

These steps might look like common sense to you but trust me, these are the aspects that we tend to ignore the most in our social media marketing strategies. 

Let’s dive right in.

Develop Your Personal Profile

LinkedIn is a network where you can’t just rely on a company page; you need to create your personal page to connect with others at a deeper level. Personal profiles make the cut if we are talking about sales conversations.

Create a strong personal page that reflects your brand in its truest sense. If potential customers find your personal page unappealing, sloppy, or lacking the appropriate information, you will surely lose them.

Trust is another concern that can be sorted out with a personal page. Remember, people want to do business with those they know, like, and trust. In addition, show them how you can solve their problems and add real-world examples of how you’ve helped past clients address their pain points.

Last but not least, include your current contact details on your profile. This might sound basic, but make sure that you don’t miss out on this aspect.

Keep Sharing Engaging Content

Social media content can be categorized into two types: one that you create yourself and others that you get from external sources. You should consider both of them. Each type of content is important to create the greatest levels of engagement and generate sales conversations.

Whatever type of content you share, share it consistently. Do it at least once a day. One way to reach this goal is by establishing a shared community. Contact friends and influencers in your network, and share each others’ content with a mutual agreement. In this way, you will get a steady stream of curated content.

Another way of sharing great content instantly is status updates. It consists of elements such as hashtags, mentions, native video, images, and links to useful articles.  

Enhance Your Content with Ads

Use LinkedIn advertising to raise awareness about your brand amongst a new audience. Now, you can sponsor content on your company page, which helps to attract followers towards your content.

The different types of ads available to companies on LinkedIn are as follows: 

  • Sponsored content: Use this ad when you want your shared article, video, or images to get greater visibility.
  • Dynamic ads: You can personalize your messages with ads. They will appear on the sidebars of users’ LinkedIn pages.
  • Text ads: These are similar to dynamic ads but smaller and not personalized. You can split-test them easily. They are used mostly for the top of funnel content.
  • Sponsored InMail: You can send targeted messages to those who seem to have an interest in your business.

Dynamic ads, text ads, and sponsored InMail are expensive options. If you are a small business, go for sponsored content. You can create different types of sponsored content to drive traffic to your website or content and build lead generation forms to collect contact information.

Being specific while identifying your target audience is important. Establishing five campaigns for 1,000 people is more effective than creating a single campaign for 5,000 people. This allows you to segment your audience and personalize the description for each audience group. 

Here is another trick related to LinkedIn ads. To get more views, select pay-per-click, and if you want more clicks, select pay-per-view. You will get the most out of your marketing budget.

Start Engaging in Sales Conversations Now

The steps that I just covered in this blog are the basics of a fruitful sales conversation. Jot them down or better bookmark this blog so that you can refer to these steps anytime, anywhere and put them into practice to see good results.

One more thing: you can follow these steps on other social networks as well to grow your sales. All the best!

Author Bio

Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.

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