Is content getting you down? Has your content marketing strategy gone down the toilet, and your content is struggling to find traction?
It can be challenging to decide on a content marketing plan when there is so much online marketing information.
But content marketing is just as important as your content itself, so it’s time to get moving.
Keep reading this guide to learn about seven content marketing tips that will take your business from invisible to recognizable.
- Copywriting Is Critical
Copywriting is the groundwork for all of your content creation. Think about it. The definition of copywriting itself is writing content for marketing and business promotion.
Sales copy establishes a brand image and pushes the awareness to turn people into your customers. Copywriting can be used in blog posts, landing pages, emails, and articles.
Remember, if your copywriting doesn’t stand up and say, “look at me,” then your content will sink like a leaky ship.
Your copywriting strategy should clearly define both your brand and target audience without missing a beat.
- Evergreen Content Is Everything
If you want your content to stay relevant, then it’s time to get evergreen. The internet is bombarded with content every day. Trends come, and trends go, and your content’s usefulness expires along with it.
So creating content that stands the test of time is essential and is the definition of evergreen content itself. The usefulness of evergreen content never expires. It will always be relatable and will continue to attract people from all over the world.
Examples of excellent evergreen content include how-to guides, beginners guides, original research, checklists, or a series of frequently asked questions.
- Optimize Your Content SEO Style
These days when you want to buy something, you go straight to Google. Straight to websites to read reviews and compare prices before you think about making the final decision.
So you need to stand apart from the rest and start shining your rays all over Google and beyond. And now, this is where Search Engine Optimization (SEO) comes in. People have to be able to find you to be able to read your content.
A company like The Hoth SEO services Jacksonville can help you improve your search engine page ranking by targeting keywords your customers will search for on Google.
They can help you with:
- Content creation
- Building links
- Local SEO
- Website copywriting
- High ranking guest posts
The most significant push for your business can often be simply letting people know you’re there!
- Know Who Your Customers Are
The right content will attract the right audience. The right audience will be more likely to engage with you and buy what you’re selling.
But if you don’t know who your customers are, your content will be left high and dry. You don’t have to interview your customers either to understand them. Think about who is buying your services.
Consider demographic information like age, interests, job title, annual salary, location, social media platforms, and how you can step in and solve their problem with your product.
Once you understand who your customers are, you can then begin to understand their journey and what makes them tick. Your content will attract new customers, but you have to know how to make them stick around.
Engage with your customers. Send them a survey with a discount coupon as an incentive for completing it. Find out what they care about and how you can do better.
- Get Digital
It’s 2021 and time to get digital. Digital content marketing will take your content marketing plan to new heights.
Curating content is a lot of work. Just finding and thoroughly researching content can take you all day. Consider using automated content creation companies like Scoop.it.
Scoop.it will generate content from the most relevant articles based on the keywords you enter. You can combine your curated content with a social media automation tool to keep your content consistent.
Use customer relationship management software (CRM) to manage your customers, interactions, potential contacts, and sales. Data from every customer interaction is available to you, and you to use this data to grow your business.
- Recycle and Repurpose Your Content
Don’t use your content once and throw it out. Find new and inventive ways to recycle and glow up your existing content. Not to mention repurposing your content brings lets you engage more people with the same content.
For example, if you have a podcast episode, then turn it into a blog post. You can even take your YouTube video and repurpose it into an article, or vice versa.
Write a roundup of your top ten posts of the month and include links to each one. Add a new image and an attention-grabbing title, and you have yourself a winner in the repurposed content category.
- Find the Content Marketing Funnel
Content marketing is like a funnel—a funnel with stages. There are three main stages to the funnel, with the first being awareness.
When people are in this stage, they are aware they have a problem and search for a solution. You can expect people to be reading your educational content at this point in their journey.