How To Change Background Color On Instagram Story: Comprehensive Guide

how to change background color on instagram story

Instagram Stories have become a significant part of social media interaction, allowing users to share moments, promote content, and engage with their audience dynamically. One way to make your Instagram Stories stand out is by customizing the background color. This not only enhances the visual appeal but also helps in aligning the Stories with your personal or brand aesthetics.

Customizing the background color of your Instagram Stories can highlight specific content, make text more readable, and add a cohesive look to your overall profile. Whether you’re a casual user or a content creator, knowing how to change background color on instagram story can add a professional touch to your Stories, making them more engaging and visually appealing.

Why Change Background Color on Instagram Stories

Changing the background color of your Instagram Stories can significantly enhance the visual appeal of your posts. This customization can make your content more engaging and help you stand out in a crowded social media landscape. Whether you’re sharing personal moments, promoting your brand, or highlighting specific events, a well-chosen background color can capture attention and convey your message more effectively.

Aligning your Stories with your personal or brand aesthetics is another crucial reason to change the background color. Consistency in color schemes helps in building a recognizable and cohesive brand image. For instance, if your brand colors are blue and white, using these colors in your Instagram Stories can reinforce brand recognition and make your content instantly identifiable to your followers.

Customizing the background color of your Instagram Stories is a simple yet effective way to enhance your social media presence. It not only adds a professional touch but also helps in maintaining a cohesive visual style that resonates with your audience.

how to change background color on instagram story

How To Change Background Color On Instagram Story

In this sections, we are going to discuss detailed steps on how to change background color on instagram story:

Using the Draw Tool

One of the simplest ways to change the background color of your Instagram Story is by using the draw tool. Here’s how you can do it:

  1. Open Instagram Stories: Start by opening Instagram and swiping right to access the Stories feature.
  2. Tap the Draw Tool: Tap on the draw icon (a squiggly line) located at the top of the screen.
  3. Select a Color: Choose your desired color from the palette at the bottom. You can also long-press any color to open the gradient color picker for more options.
  4. Apply the Color: Press and hold anywhere on the screen until the entire background changes to your selected color.

This method is quick and effective for creating a solid color background that can make your text or stickers pop. It’s particularly useful for adding a uniform look to your Stories, making them visually appealing and easy to read.

Using the Draw Tool

Adding a Color Tint

Adding a color tint over a photo can give your Instagram Story a unique and creative look. Follow these steps to apply a color tint:

  1. Select a Photo: Start by taking a new photo or selecting one from your camera roll.
  2. Open the Draw Tool: Tap on the draw tool icon at the top of the screen.
  3. Choose a Color: Pick a color from the palette or use the gradient picker.
  4. Apply the Tint: Tap the highlighter tool (a chisel-tip marker icon) and long-press the screen to apply the tint. This will overlay the color on your photo, allowing parts of the image to show through.

This method on how to change background color on instagram story is great for adding a subtle color while still keeping the main focus on the image. It’s ideal for creating a cohesive color theme without completely covering the original photo.

Using Pre-Set Gradients

Instagram offers pre-set gradient backgrounds that can add a dynamic look to your Stories. Here’s how to use them:

  1. Use the Create Mode: Tap on the “Aa” icon on the left side of the screen to enter create mode.
  2. Cycle Through Gradients: Tap the small colored circle at the bottom right to cycle through various gradient options until you find one you like.
  3. Add Your Content: Once you’ve chosen a gradient background, you can add text, stickers, or images on top to complete your Story.

Pre-set gradients are perfect for adding a bit of flair to your Stories without the need for additional apps or tools. They provide a quick way to make your content visually interesting and engaging.

Custom Images and AI Backdrops

For a more personalized touch, you can use custom images or AI-generated backdrops:

  1. Upload Custom Backgrounds: Create or download an image you want to use as a background and save it to your camera roll.
  2. Upload to Instagram: Open Instagram Stories, swipe up to access your camera roll, and select your custom image as the background.
  3. Use AI Tools: Some AI tools within Instagram can help generate new backgrounds based on text prompts. These tools can create unique designs that match your content’s theme.

Custom backgrounds allow for maximum creativity and can be tailored to fit any specific theme or style. This method is excellent for branding purposes or creating unique visual effects.

Third-Party Apps

Third-party apps like Canva, Adobe Spark, and InShot offer advanced tools for creating Instagram Story backgrounds:

  1. Design in App: Use these apps to design a background with more advanced tools and features.
  2. Save and Upload: Save the created background to your camera roll and upload it to Instagram Stories.
  3. Customize Further: Add text, stickers, or other elements within Instagram to complete your Story.

These apps provide more flexibility and creative options, making it easier to achieve a professional look for your Stories. They are perfect for users who want more control over their design elements.

Third-Party Apps


Q1. Can I Use Custom Colors?

Yes, you can use custom colors for your Instagram Story backgrounds. While Instagram provides a default palette, you can access more color options by long-pressing on any color in the palette to open the gradient picker. Additionally, you can use third-party apps to create a custom background color and then upload it to your Story.

Q2. What if I Want to Change Only Part of the Background?

If you want to change only part of the background, you can use the eraser tool. After applying a solid color or a tint, select the eraser tool and carefully erase parts of the color to reveal the underlying photo. This method allows for creative designs and partial reveals of the original image.

Q3. Are There Any Limitations with Background Customization?

While Instagram offers several options for customizing background colors, there are some limitations. For example, the number of default color and gradient options is limited, and you cannot directly upload a background image for reposts of other users’ content. However, using third-party apps can help overcome some of these limitations by offering more design flexibility.

Q4. How Do I Revert to Default Background?

To revert to the default background, simply discard the changes you’ve made or start a new Story without applying any background customization. If you’ve already applied changes, you can use the undo button or restart the Story creation process.

Q5. Can I Save Custom Backgrounds for Future Use?

Yes, you can save custom backgrounds for future use. Create the background using a third-party app or within Instagram, save it to your camera roll, and then upload it whenever you want to use it again. This is particularly useful for maintaining a consistent aesthetic or branding across multiple Stories.

Wrapping Up

Customizing the background color of your Instagram Stories is a simple yet powerful way to enhance your content and engage your audience. Whether you’re aiming to highlight specific content, align with your brand’s aesthetics, or simply make your Stories more visually appealing, the methods of how to change background color on instagram story outlined in this guide offer a range of options to suit your needs.

By using the draw tool, adding color tints, employing pre-set gradients, or creating custom backgrounds with third-party apps, you can transform your Instagram Stories into captivating visuals that stand out. Remember, the key to effective storytelling on social media is consistency and creativity. Experiment with different background colors and techniques to find what works best for your style and audience.

Ultimately, mastering these customization techniques will not only make your Stories more attractive but also help in building a recognizable and cohesive visual identity. Don’t hesitate to explore the various tools and features Instagram offers, and keep your Stories fresh and engaging.

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